I strategize, research and design digital experiences to solve real-world problems.

Hi, my name is Andy! I’m an Experience Design Leader with over 15 years experience; I’m a modern–day Alchemist.

Renoviso

Renoviso work

Own experience design for 2 different business models, across 5 distinct products, each with a unique user base. Manage small internal team and external freelancers from concept to completion and iteration for multiple features. Mentoring team on experience design fundamentals, research methodology, design process, and project management. Evangelize design thinking cross-functionally, creating and running design sprint exercises. Establish qualitative & quantitative testing methods, reporting on usage data. Set monthly and quarterly goals with the CEO & CTO, prioritizing roadmap against goals. QA testing across products.

Examples Renoviso
Personal Role: Head of product design, strategy, usability research, design, brand pattern library, product management & team management

HireHaven work

Pivoted from an eCommerce to a marketplace model. Designed & tested user experience, messaging & market fit. Built internal admin from the ground up, identifying workflows, creating automation for internal tasks and external communications. Texting platform, field data management, bid management, contractor management & a full CRM in 5 months.

Examples HireHaven a Renoviso company
Personal Role: Head of product design, strategy, usability research, design & product management

Carbonite

Carbonite work

Responsible for UX design, oversaw a 6 member design team, supporting multiple product lines, and over a dozen scrum teams. Redefined process between the UX, product, and engineering teams, ensuring all projects were created efficiently with the proper teams involved at the correct touch points. Created documentation for project alignment, so all stakeholders have visibility into scope and direction from an early stage. Defined the foundation of a brand style guide across multiple product lines. Partnered with UX research & product teams to divide workload and prioritize road map. Coached and mentored team members, setting standards around UX deliverables, organizing design studios, sprints, reviews, and team building exercises.

Examples Carbonite
Personal Role: UX Manager / Lead designer on mobile

edX

edX work

UX/UI Lead for mobile, analytics & eCommerce products of edX.org. Partnered with product owner to develop strategic direction, define experience, UI design and iteration of all new features. Created and managed a user testing program of 1500+ member pool. Quickly able to obtain qualitative data for new projects and site improvements, analyzed findings to determine impact and scope for product definition.

Examples edX
Personal Role: Experience Strategy & Design / UX Research / Information Architect

TripAdvisor

TripAdvisor work

Creative lead for TripAdvisor Flights Group. Projects range from proof of concept for new products to full site redesigns across all digital touch points: app, mobile-web, tablet-web and desktop. Work alongside usability testing to ensure all new features improve experience, increase traffic and generate revenue.

TripAdvisor Flights
Personal Role: Experience Strategy & Design / Art Director / Information Architect

Seatguru work

Included within the TripAdvisor Flights Group, SeatGuru is known as the ultimate source for airplane seating, in-flight amenities, flights shopping and airline information. With a cult community of dedicated frequent flyers who help maintain and improve the accuracy of the site content, you need to be sure that the experience is fulfilling. I am the creative lead for all projects and new offerings across mobile, tablet and desktop.

SeatGuru a TripAdvisor company
Personal Role: Experience Strategy & Design / Art Director / Information Architect

Agency

Pizza Hut Work

Creative lead for all Pizza Hut digital experiences, campaigns and social. Directed two teams concurrently from strategy to production on multiple initiatives. Projects ranged from monthly national promotions, to seasonal campaigns, to social events. Maintained all digital brand touch points to be consistent across media.

Examples Client: Pizza Hut
Agency: The Martin Agency
Personal Role: Associate Creative Director

The Martin Agency Redesign

The Martin Agency needed to update their existing blog–based site into one that showed off their award–winning work, and gave a peek into the agency culture. It needed to be fun, hip and completely new. I was brought in to help design an experience that was as delightful as it was functional.

Client: The Martin Agency
Agency: The Martin Agency
Personal Role: Experience Designer

Chestnuthill Realty Redesign

Two sites, one corporate, the other looking to generate higher lead conversions for their 4,000+ apartment units from Boston to Providence. Both sites needed to feel unified within the brand, yet flexible enough for each property to sell itself individually, all while sharing content between numerous third party tools for up to the minute availability.

Live Site

Client: Chestnut Hill Realty
Agency: mediumbold
Personal Role: Art Director / Design Lead / IA Lead

Chestnut Hill Realty IA

Experience and design overhaul. Two main sites needed to share a common brand, yet be diverse enough to not be mistaken for each other. Both shared content from many authors plus data feeds from 3rd party tools.

Client: Chestnut Hill Realty
Agency: mediumbold
Personal Role: IA Lead

MIT Sloan Fellows IA

Experience and design refresh of the MIT Sloan Fellows Program. Added new rich site features to ensure 3 key audience groups, prospective students, currently enrolled and alumni were all able to find the resources they would need.

Client: MIT Sloan Fellows
Agency: mediumbold
Personal Role: IA Lead

Century Health Capital Logo

Client: Century Health Capital
Agency: Freelance
Personal Role: Art Director

Improv Boston Logo

Client: ImprovBoston
Agency: Freelance
Personal Role: Art Director

About Me & Contact

Hi! I’m Andy, there I am, third one back. That's my family, getting ready to watch a demolition derby. Well, I apologize for my son, that isn't directed at you.

That was the Vermont State fair a few years ago. About ten minutes after this picture was taken I realized I would love to enter a car in the derby someday, so if you have one you'd like to donate, hook me up. But I don’t think that’s what you came here to read about is it?

No, you’re probably thinking, "I like his stuff, but would I want to work with him?" Am I close? Well, let me give you a few tidbits that you might get if you met me at an office holiday party, and we’ll forget all about destroying a vehicle in a loud, firey, crash for a measly trophy nonesense.

So I'm married, have a wonderful wife, daughter, son, cat, dog, house… It took me a while to get here though — I've been a professional cook, waiter, financial service rep, car salesman, and comedian all before I took the leap to experience and product design. They may sound like a random assortment of positions, but they all taught me a hell of a lot about communicating to 95% of the folks who don't fit into my own demographic.

It's all about listening, and trust.

If your target audience doesn't trust you, you're not listening. It's that easy.

Tough Ladybug

Elevator Pitch

I'm a creative and strategic product design leader with a passion for simplifying complex digital products. I design seamless and intuitive interactions across multiple touch-points, while marrying user experience with brand needs. Oh, I also like to juggle...

An industry veteran with over 15+ years in the trenches helping start-ups, in-house teams, and advertising agencies improve their user experience. I've managed, mentored, strategized, organized, consulted, collaborated, researched, prototyped, tested, designed, written, and iterated too many times to count.